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I can’t believe it’s not I Can’t Believe It’s Not Butter

October 22, 2010

I love generic-brand knock-offs. Some are clever examples of trademark workarounds, while others are lazy, blatant ripoffs. Either way, hilarity always ensues when generic product designers try to offer their best alternative to brand-names. That comedy gold is compounded when the product in question is already an alternative to a staple product — in this case, I Can’t Believe It’s Not Butter. Who knew that there could be so many different takes on this dairy-aisle hydrogenated bread-spread?


But(ter) wait, there’s more!

If it walks like a duck…

Don’t believe it? You’d butter!

This one leaves consumers with a little more ambiguity.

Our scientists don’t even know what the fuck is in this tub.

Source: Something Awful forums’ Weird knockoff products part II

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